REWrite - The Restaurant Equipment World Blog

Viva la (Food Truck) Revolution

July 11th, 2012 by REW Blog Team

 
America. Land of the fried and home of the grav-y, right? Not anymore, my friend. We’re in the midst of a culinary transformation. The deep-fried bourgeoisie’s days are numbered as the health-conscious proletariat is rising up and storming the proverbial Bastille. From each according to his flavor, to each according to his taste.

Okay, its not exactly a grand cultural revolution taking place in the streets. We’re not by any means holding a hunger strike, creating a giant paper mache statue, or standing in front of a column of street-carts.

There is no wall to tear down.

This is a Food Truck revolution. But we’re still taking its message to the streets, which is coincidentally, where the Food Trucks are located.

There’s a shift afoot in the American culinary experience. Where before, deep-fried and breaded was king, a new food movement for Americans to explore is emerging- one that shifts the focus away from the carnival-esque fried abominations once readily available at food carts and vendors nationwide and towards more gourmet creations offered by the burgeoning popularity of the modern Food Truck.

Here is where we, as eaters of food, and lovers of all things American make a stand (there is generally no where to sit at a Food Truck event) and say “No more!” to pre-made and processed food from a cart. “We demand gourmet and sometimes organic creations made from fresh, local produce!” “And we want it to be prepared and delivered to us in a truck!”

This is a revolution to be taken in baby steps. We’re eating well prepared, high quality food, but its still wrapped in the fast-food facade that we’re used to. We, as Americans, are somewhat slow to change and often want to have our cake and eat it too.


Let us eat cake.

As food trucks have gained popularity for their high quality food served at fast-food speeds, Americans have begun to embrace the revolution and have taken to social media to spread the word. Twitter and Facebook have become vital instruments with which Food Trucks market themselves and relay their latest location to hungry revolutionaries. To find your favorite Food Truck just Google them, or try to find reviews on Yelp. No proxy servers needed.

Underground and anti-establishment organizations and meetings have been arranged to take place weekly at pre-determined locations. Those of us who are tired of the old ways of the food cart have been flocking to these venues and newcomers are being converted by the thousands.

The revolution has begun, so choose a side. We recommend the Mac N Cheese.

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