www.rewonline.com   Call us (800) 821-9153  

Read 768 times - 2.85 / 5 Based on 68 Votes - 8 min

Did He Just Say Restaurant Wars? Part I

It sounds like another terrible idea for a show on Food Network (and it may already be), but I've recently been told that there is a war going on between equipment suppliers and restauranteurs. Seriously?

I was under the impression that the "Mission Accomplished" sign on the deck of the Lincoln meant that major combat operations had ceased. My mistake. There is still down and dirty forum to forum and Twitter to Twitter fighting going on in the province of Social Media. Casualties are mounting on both sides but this is a war that will continue on for many years to come. Our leadership sees this as a war that must be won while a small restaurant insurgency is hell-bent on raising skepticism and question about our motives.

Is this really how the relationship between equipment suppliers and restaurants perceived? Are we really the bad-guy, strolling into a forum or social media network like a conquering army? Yes. Well, at least that's been standard operating procedure for our industry since its introduction to Twitter, FaceBook, and open forums. From a distance our industry's foray into social media looks like a Remarque title. But as you look closer, there is a battle raging. Social media sites have become a combat zone where a constant struggle between shameless sales posts and actual opinionated content rages on. It becomes harder and harder to sift through the Spam on sites that were originally designed as a place for people who share a similar interest to share their stories, opinions, or expertise.

Over the past few weeks I've been doing a lot of research and even a little soul searching. How do I increase customers and convert tweets into sales? When do we start to see revenue from FaceBook? Which is the best way for REW to gain from Social Media? I was deeply misinformed. The answer to these questions is the simple fact that social media doesn't work in the way that most businesses think. We can't just make accounts and expect people to come running to us. We also can't expect to solely post products or sales and expect listeners to hang on our every word. Johnson and Westmoreland were right, winning hearts and minds is key to the success of any campaign- whether in conflict or social media. Potential customers will never convert to actual customers if we pillage and plunder the Internet or constantly announce ourselves to a quite room. Our behavior online has only served to fuel the fire.

Think of it this way. Have you ever been downtown and heard some guy touting Jesus and how you're living a life of sin from a bullhorn? Do you ever stop to listen and take him seriously? Do you ever wonder to yourself that maybe he's right and you should change your lifestyle immediately? Of course not. You say to your friends loudly, "That guy's #*@%ing crazy" and go on about your business. The same concept applies to the Internet. No one wants to listen if you don't have something important to say. And in what older people call "the information age" word travels fast- especially if you're lame. Look at Star Wars Kid. Sitting on Twitter or FaceBook for 8 hours a day announcing daily specials or how customers can save is going to get you nowhere and it will do so in a way that ruins whatever reputation you thought your company had online.

We as suppliers need to give back. We work in the same industry as restaurants- we even help them get started, so we should know a thing or two about the business. Or at least fake it. REW especially, has over 30 years of experience in this field. I recently tried to convey the fact that we've seen and done it all, or at least know someone who has on an open forum but was met with stiff skepticism. We face the daunting challenge of changing the way we are perceived in our industry and it's online community. I'm not suggesting a full defection, but merely a change in strategy. The world sees us as product-toting sales mongers who want nothing more than to swoop in on a discussion and make a quick buck. That's not who we are- we're not that guy. We are not a restaurant's online enemy.

Social media is no place for REW- if we have the mindset of Willy Loman. We are in a position where we can contribute to the greater good. Will we make direct sales? Probably not. Will we establish relationships that have the potential to generate a new customer? If we play our cards right. The tools to build a reputation as a wealth of industry knowledge are in our hands. And we're going to use them.

Let's do something that this industry has never seen before. Let's offer advice and assistance to those who need it without a shameless plug or product link. Let's be the one used car salesman who says "This car was owned by a little old lady- but she drove the hell out of it." Let honesty and altruism be our policy. Let Spam remain a mystery meat.

If there is a restaurant war still going on, we've been tasked with the most difficult mission. It's up to us to change the face of our industry and re-vamp the way we view social media marketing. I can hear Norman Cota and he's saying, "REW lead the way."

Categories: Articles  

Published by:


REWrite Blog

Rate as 5 star

Share this content using

Related Articles

Ice Cream's
What did the ice cream say to the Hamilton Beach Commercial HMD mixers? "You shake me up"!! What do national chains, regional operators and local restaurants say about these same units?? "Powerful, easy to use, clean, and maintain, and unmatched dura ...

See more ...

Categories: Articles  
Published by: Ramona Weisent - 04/22/2010

Read 818 times - 2.85 - 1 min

Can Google Places Be Adapted To Restaurants? You Betcha...
Google Place Search Emphasizes Local SEO byLaurie Sullivan, of Online Media Daily Google began rolling out Place Search to combine local and organic listings on Google.com when searchers look for information around location. It aggregates results ...

See more ...

Categories: Articles  
Published by: Ramona Weisent - 10/29/2010

Read 900 times - 2.85 - 6 min

Long Live The Nugget Nation!
Scotsman Ice: Join the Nugget Nation From Our Friends at SEFA and Scotsman-Ice Ice-chewing fanatics love nugget ice, The Original Chewable IceTM invented by Scotsman Ice Systems in 1981, and the company is celebrating with a new "Luv the NugTM" ...

See more ...

Categories: Articles  
Published by: Ramona Weisent - 04/26/2011

Read 838 times - 2.85 - 5 min

Time Saving Benefits of Doughpro
As a former employee at a pizza joint, I know that time is money. As a minimum-wage pizza pie producer, time did not equal very much money, but money nonetheless. However, for the owners of a pizza emporium, time used is money spent--not money earn ...

See more ...

Categories: Articles  
Published by: Ramona Weisent - 04/27/2010

Read 871 times - 2.85 - 3 min

What's Lurking In Your Thanksgiving Day Bird?
With the upcoming holiday season approaching, it is important to keep food safety in mind. No, not just in the context of wearing goggles when destroying things, but also when looking out for the creepy crawly germs. Holidays should be a fun time, ...

See more ...

Categories: Articles  
Published by: Ramona Weisent - 11/03/2010

Read 1105 times - 2.85 - 4 min

REWrite Blog

Welcome to the REWrite blog site. We created this page to inform and entertain you. We like to visit our customers and eat good food - check out our restaurant videos. We also like to share fun events, informative articles and funny stuff about our staff here at REW.

So, take a few minutes and peruse through our site, and feel free to leave ratings and comments . . . we love those! Don't forget to check back often as we like to keep you posted.

Filter by category.
REW Academy125
Website Categories120
Social Media5

Most popular (top 5)
Life Kitchen Florida App
Indoor Chairs and Bar Stools Overview
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Complete Guide to Cooking Knives

Top rated (top 5)
Life Kitchen Florida App
Display Stands, Risers, and Portable Sneeze Guards
Countertop Signage
Specialty Equipment

Editor Pick
Restaurant Equipment (REW) Visits DoveCote Brasserie
Restaurant Equipment World (REW) Visits Kyoto Sushi & Grill
Restaurant Equipment World (REW) Visits Omelet Bar
Restaurant Equipment World (REW) Visits Duffy's Sports Grill
Restaurant Equipment World (REW) Visits The Golden Knife Chop House
Restaurant Equipment World (REW) Visits RusTeak
Restaurant Equipment World (REW) Visits The Osprey Tavern
Restaurant Equipment World (REW) Visits Bosphorous Turkish Cuisine
Restaurant Equipment World (REW) Visits RiverGrille On The Tomoka
Restaurant Equipment World (REW) Visits Cocina 214 Mexican Kitchen & Bar
Restaurant Equipment World (REW) Visits Antonella's Pizzeria
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Restaurant Equipment World (REW) Visits Croissant Gourmet
Restaurant Equipment World (REW) Visits Valisa Bakery
Life Kitchen Florida App
Restaurant Equipment World (REW) Visits Don Julio’s
Restaurant Equipment World (REW) Visits Crepe Delicious
Restaurant Equipment World (REW) is OPEN and Taking ACTION to Serve YOU!


USA Headquarters
2413 N Forsyth Road Orlando FL, 32807
Toll-free: (800) 821-9153