www.rewonline.com   Call us (800) 821-9153  

Read 514 times - 4.00 / 5 Based on 11 Votes - 4 min

ABC: Always Be Closing

"ABC: Always Be Closing." While this Ben Affleck line from the stock market scandel film "Boiler Room" might be the defacto motto of the sales industry, when it comes to longevity however, the sale itself is less important than ensuring the customer receives what would best suit their business' needs.
Take for instance, a very popular item here at Restaurant Equipment World, Ice Machines. As a whole, customers tend to be novices when it comes to Ice Machines and either try to order the cheapest unit or end up attempting to order one piece of a combination of units they would need to even have an ice machine that was operable. There are numerous factors for the customer to consider that would simply never occur to them and in a situation where they can simply place the order hassle free online, going that extra step is what will differentiate our company from our competitors.

About a year ago, I received an order for a Manitowoc S500 Ice Machine from a gentleman in California. There was an immediate red flag because the machine was ordered without a bin, so I knew right away that I should probably get in contact with the customer. I gave him a call and found out he was purchasing the machine for his son's baseball team at a small college. This being the case, a maximum of 25 guys were going to be using this machine 3 hours a day, 3 months out of the year. 560 lbs of daily production seemed an awful lot like overkill. Instead of just selling him the requisite bin for the machine, I suggested that maybe he would want to go with a compact unit, the Manitwoc Q-130, which produces about 130 lbs of ice in a given day and is built in with an 80 lb bin. I also suggested that with the extra money he would have left over with the difference in cost between the two units, he should purchase a filter and replacement cartridges. He agreed, the order was placed, and everything arrived fine.

A few months later I received a call from an associate of the gentleman who placed the ice machine order. It turns out that the cafeteria was planning an expansion and we had been recommended for the equipment they needed. By making a little bit less on the initial sale but providing the customer with what best suited their needs, we ended up generating a whole new client and a much greater source of revenue. In this industry the dollar is and will always be king, but it is important to remember that the continued success of any enterprise is not based upon a price being 30 cents less than a competitor's, but in the dividends paid to the customer for the investment of their faith in your brand.


Categories: Articles  


Published by:


ramona.weisent@rewonline.com

REWrite Blog



Bad
Rate as 5 star
Good


Share this content using
     

Related Articles



PBS' Frontline Features REW in Health Care Debate
As the heath care debate continues to polarize the nation, Restaurant Equipment World decided to jump into the action. REW Chairman and CEO Jerry Pierce has continually voiced his opinions about- and solutions to- the health care crisis from the st ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 04/21/2010

Read 381 times - 4.00 - 1 min







From Dock to Dining: The Receiving Dock and You
REW is proud to present the first installment in a new series of tips and tricks on how to safely and efficiently protect your customers from foodborne illness. This Week's Topic: The Receiving Dock and You Here are some tips from the pros: U ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 10/06/2010

Read 491 times - 4.00 - 3 min







Expectations Important For Coupon Campaigns
Courtesy of The Center For Media Research Social couponing, in which online coupon offers go active once a minimum number of registered users sign on to them, has become a hot new promotional platform, at least for Groupon and Living Social. But ne ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 10/28/2010

Read 538 times - 4.00 - 8 min







Give Away Your Secret Recipe: Creating a Menu in a Social World
Build a more social menu... When it comes to being a restauranteur, your recipes are your life. They are trade secrets, sometimes handed down from generation to generation, and there are miles of non-disclosure agreements for chefs and bakers to furt ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 07/22/2011

Read 406 times - 4.00 - 4 min







Ice Cream's
What did the ice cream say to the Hamilton Beach Commercial HMD mixers? "You shake me up"!! What do national chains, regional operators and local restaurants say about these same units?? "Powerful, easy to use, clean, and maintain, and unmatched dura ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 04/22/2010

Read 400 times - 4.00 - 1 min










REWrite Blog

Welcome to the REWrite blog site. We created this page to inform and entertain you. We like to visit our customers and eat good food - check out our restaurant videos. We also like to share fun events, informative articles and funny stuff about our staff here at REW.

So, take a few minutes and peruse through our site, and feel free to leave ratings and comments . . . we love those! Don't forget to check back often as we like to keep you posted.

Filter by category.
Articles105
REW Academy80
REW79
Website Categories76
Restaurants61
Vendors17
Food15
Events14
Funny7
Interviews7
Tutorials7
Web7
Infographic6
Kitchen5
Social Media5
Customers3

Most popular (top 5)
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Indoor Chairs and Bar Stools Overview
Life Kitchen Florida App
Complete Guide to Cooking Knives
Crowd control Overview

Top rated (top 5)
Faucet, Sink, and Drain Accessories
Ramekins and Sauce Cups
Hot and Cold Holding Displayware
Trays
Menu Covers

Editor Pick
Restaurant Equipment (REW) Visits DoveCote Brasserie
Restaurant Equipment World (REW) Visits Kyoto Sushi & Grill
Restaurant Equipment World (REW) Visits Omelet Bar
Restaurant Equipment World (REW) Visits Duffy's Sports Grill
Restaurant Equipment World (REW) Visits The Golden Knife Chop House
Restaurant Equipment World (REW) Visits RusTeak
Restaurant Equipment World (REW) Visits The Osprey Tavern
Restaurant Equipment World (REW) Visits Bosphorous Turkish Cuisine
Restaurant Equipment World (REW) Visits RiverGrille On The Tomoka
Restaurant Equipment World (REW) Visits Cocina 214 Mexican Kitchen & Bar
Restaurant Equipment World (REW) Visits Antonella's Pizzeria
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Restaurant Equipment World (REW) Visits Croissant Gourmet
Restaurant Equipment World (REW) Visits Valisa Bakery
Life Kitchen Florida App
Restaurant Equipment World (REW) Visits Don Julio’s
Restaurant Equipment World (REW) Visits Crepe Delicious
Restaurant Equipment World (REW) is OPEN and Taking ACTION to Serve YOU!

      

USA Headquarters
2413 N Forsyth Road Orlando FL, 32807
Toll-free: (800) 821-9153