www.rewonline.com   Call us (800) 821-9153  

Read 54 times - 4.80 / 5 Based on 6 Votes - 4 min

Give Away Your Secret Recipe: Creating a Menu in a Social World

Build a more social menu...


When it comes to being a restauranteur, your recipes are your life. They are trade secrets, sometimes handed down from generation to generation, and there are miles of non-disclosure agreements for chefs and bakers to further prove the point. Each time you use great-Grandma's apple pie secret recipe, you probably get a bit of nostalgia and reminisce about simpler times, and you share this history and familiality whenever you hand a piece to a customer.

Yes, those trade secrets that customers come to you for are invaluable. Yet, Grandma was not infallible; there can always be improvements. Maybe the age-old recipes have been put on a pedestal, and thought to be made perfect by the passage of time, and maybe you have already tried to improve on them with little success - a little more this and a little less that just made it "not taste the same." That doesn't mean that those old recipes are the be-all and end-all of culinary perfection.

So why not try to up your game? If your reading this blog, chances are you've been into social media for a little while. One of the best ways to use the social sphere to your advantage is crowd sourcing. One example that uses this to drive traffic to your restaurant, increase brand identity, and prove yourself that "fun, hip company everybody's talking about" is offering an "Improve-Our-Recipe" contest, with the winner getting the new recipe named after them or some other significant prize. You could give him or her free food for a year, or a hefty check, but sometimes the best prizes are those that are free to you and invaluable to the world - and putting a customer's name in lights is an excellent motivator.

So how would you judge such a contest? Again, crowd-sourcing. Have your customers post their recipes on Facebook or add them to YouTube, then let the people vote on which creative interpretation of your recipe they prefer. If you still feel a little nauseous at the thought of posting your recipe for the world to see and modify, you can always just ask customers to replicate a version of it on their own, without revealing the intricacies of great-Grandma's family secret.

In the end, you will be left with your original recipe, a much-loved new version, and gained interest in both. Run the two side-by-side, or offer one for a limited time. No matter how you cut the new-and-improved pie, it's a win-win situation.
Categories: Articles  


Published by:


ramona.weisent@rewonline.com

REWrite Blog



Bad
Rate as 5 star
Good


Share this content using
     

Related Articles



Did He Just Say Restaurant Wars? Part I
It sounds like another terrible idea for a show on Food Network (and it may already be), but I've recently been told that there is a war going on between equipment suppliers and restauranteurs. Seriously? I was under the impression that the "Missi ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 10/05/2009

Read 106 times - 4.80 - 8 min







Why Do You Need a Blast Chiller?
Peace of Mind - Knowing that you have properly chilled your hot food thru the danger zone and are in full compliance with the FoodSafe practices of HACCP. Food Quality - You spent a great deal of time in creating that perfect recipe and purchase ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 03/02/2011

Read 58 times - 4.80 - 3 min







Viva la (Food Truck) Revolution
America. Land of the fried and home of the grav-y, right? Not anymore, my friend. We're in the midst of a culinary transformation. The deep-fried bourgeoisie's days are numbered as the health-conscious proletariat is rising up and storming the pr ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 07/11/2012

- 4.67 - 5 min







ABC: Always Be Closing
"ABC: Always Be Closing." While this Ben Affleck line from the stock market scandel film "Boiler Room" might be the defacto motto of the sales industry, when it comes to longevity however, the sale itself is less important than ensuring the customer ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 10/14/2009

Read 119 times - 4.76 - 4 min







Restaurant Tips for Summer Time Sales
Summer is right around the corner! To perk up meal traffic and generate excitement during those sunny days, try coming up with some fun-filled, cheery summer promotions. Here are a few ideas based on national monthly promotions that are sure to ligh ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 06/07/2010

Read 77 times - 4.80 - 4 min










REWrite Blog

Welcome to the REWrite blog site. We created this page to inform and entertain you. We like to visit our customers and eat good food - check out our restaurant videos. We also like to share fun events, informative articles and funny stuff about our staff here at REW.

So, take a few minutes and peruse through our site, and feel free to leave ratings and comments . . . we love those! Don't forget to check back often as we like to keep you posted.

Filter by category.
Articles73
Restaurants50
REW37
Vendors16
Events12
Food10
REW Academy10
Website Categories10
Funny6
Web6
Infographic5
Interviews4
Social Media4
Customers3
Tutorials3

Most popular (top 5)
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Restaurant Equipment World Visits Sweet Lics Treats & More
4 Ways To Promote Your Restaurant
Restaurant Equipment (REW) Visits DoveCote Brasserie
Mellow Mushroom, Winter Park FL- An Interview with Manager Charla Hamelin

Top rated (top 5)
President Brad Pierce Explains the Internal Improvements Restaurant Equipment World Made to Cut Delivery Times and Better Processes
Refrigeration Overview
Indoor Chairs and Bar Stools Overview
Cookware Overview
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website

Editor Pick
Restaurant Equipment (REW) Visits DoveCote Brasserie
Restaurant Equipment World (REW) Visits Kyoto Sushi & Grill
Restaurant Equipment World (REW) Visits Omelet Bar
Restaurant Equipment World (REW) Visits Duffy's Sports Grill
Restaurant Equipment World (REW) Visits The Golden Knife Chop House
Restaurant Equipment World (REW) Visits RusTeak
Restaurant Equipment World (REW) Visits The Osprey Tavern
Restaurant Equipment World (REW) Visits Bosphorous Turkish Cuisine
Restaurant Equipment World (REW) Visits RiverGrille On The Tomoka
Restaurant Equipment World (REW) Visits Cocina 214 Mexican Kitchen & Bar
Restaurant Equipment World (REW) Visits Antonella's Pizzeria
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Restaurant Equipment World (REW) Visits Croissant Gourmet
Restaurant Equipment World (REW) Visits Valisa Bakery
Life Kitchen Florida App

      

USA Headquarters
2413 N Forsyth Road Orlando FL, 32807
Toll-free: (800) 821-9153