In our restaurant startup series of articles, we talked about the technologies implemented in back-of-house and front-of-house services. But new restaurant owners should be aware of much more than just self-service kiosks. The biggest tech trend for new owners to watch is the emergence of AI.
AI is currently making waves in the fast food sector of the restaurant industry, changing the dynamics of the customer service interaction. This technology is being used to process complex customer orders, coordinate with a business' POS system, track the delivery of online orders, and generally reduce the amount of stress put upon human staff. The most prevalent use of AI in fast food service is conversational, using voice recognition software to communicate with customers.
While the technology is still in the early stages of implementation, it poses a new frontier for not just drive thru businesses, but for restaurants in general. Restaurant staff will be able to handle more orders than ever before while minimizing human error and other elements that can impact the quality of a customer's order. And there are even more complex applications besides talking to customers.
Restaurant owners acknowledge the use of AI to guide, streamline, and enhance the guest experience. For instance, it can factor in data like common customer selections in order to make product suggestions to customers. It could even be used as an efficient way to collect and process customer feedback.
Certainly, the great potential of AI technology in fast food and beyond is unmistakable. If this technology should become more mainstream, new owners should definitely consider investing in or researching AI and how its implementation might be able to take their business forward.
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