Picking A Different Poison: The Popularity of Alcoholic Drink Alternatives

A new trend is redefining the drinking scene—a surprising one that most wouldn't expect. The trend in question is a lack of alcohol.

There is a rise in the consumption of low-alcohol and alcohol-free drinks that many are starting to take notice of. According to Datassential, about 33% of consumers are interested in alcohol-free beers, wine, and spirits. Additionally, mocktails are gaining prevalence on beverage menus. Why is this so? It is believed that it is a cultural shift, a desire of consumers to indulge in lighter drinks due to less calories, lower sugar content, and for personal enjoyment.

With growing interest in these emerging drinks comes new technologies. Frozen drink machines, for example, are being used to make cold drinks that have either low or no alcohol content. Nitrogenating cocktail machines use air to create foam on low- or non-alcoholic cocktails. Essentially, different hardware and tools should be used to create new flavors, effects, and other engaging elements that can satisfy customers in place of that buzzy alcohol feeling.

Olivier Rassinoux, Vice President of Patina Restaurant Group, suggested that "sessionable" drinks are those that are able to be enjoyed "all day" or more frequently than traditional alcoholic drinks. In that regard, investing in low-alcohol and alcohol-free beverages is a worthwhile move. Not only is it possible to sell more drinks, but one can also capitalize on these growing trends. 

Published by:
Christian Dantes

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